I'm not sure if they're actually a new player, but this is the first I've heard of it. The Aptera is a three-seater electric with a gas-electric hybrid option. Admittedly, it's not as sexy as a Tesla or as practical as a Phoenix, but at just under $30k it is significantly more affordable than either one, and it also has appeal in that it doesn't look like anything else out there.
It comes in pure-electric for $27k and electric-gas for $30k, so for that difference the hybrid seems like a no-brainer. It gives you a car that's electric for the 90% of the time you drive around town and still has the long-trip ability of a gas-powered car, as well as peace of mind if you're pushing the limits of your range.