Another article from Spiegel magazine, this one about the sex research industry. Sex and money have always gone together, but for years this natural pairing was hampered by the restriction that, in most societies, you couldn't actually sell sex.
Then, in the late '90s, researchers stumbled across a drug that could give even an old senator a rock-hard jimmy, and all of a sudden big pharma saw money in sex. And not just in the traditional drape-supermodels-over-it-and-it-will-sell marking type money, but in making an actual dollar profit off each individual act of sex.
And people have a lot of sex. That's a lot of money.
What's frustrated these guys for years is that Viagra only really works for men. And, well, men already want sex all the time, which kind of limits the market for Viagra to people where the equipment has a hard time working. The real market is women. As the old joke goes:Now, if you could make something that could turn women on, then that, as they say, would be money. And that's apparently what researchers have found. So now it's not can we, but should we?