Marketing to the Clueless

Spotted the following quote in an article about Intel's vPro technology:

Along with management and security features, Conroe gets Intel back to Basics. It's a very fast chip. Intel officials said Conroe-based desktops will run productivity applications over twice as fast as systems purchased last year based on the company's mainstay Pentium 4.

Hello? When was the last time you heard someone say, "Man, Word is really a dog on my machine. I'd really like for the red squigggly to show up faster when I mis-spell a word." Who cares how fast productivity applications run? And since when did their execution speed become a benchmark?